Exhibitor Resource Center
FREE Access to the Latest Thinking and Best Exhibiting Practices for AAOS Exhibitors
Times are changing. Exhibiting costs are rising. Attendee behaviors are changing. PhRMA code revisions are impacting how you exhibit. Executive management is pressing you for exhibiting cost-justification and ROI. And, if you’re like most exhibitors you probably didn’t get a single hour of formal exhibiting education in college. The AAOS Exhibitor Resource Center is here to help you fill exhibiting knowledge gaps with three easy ways to access important exhibiting information, ideas and knowledge: exhibitor webinars, brief web-based exhibiting e-courses, how-to exhibiting articles.
Exhibitor Webinars
Simply log-on from your computer to participate in live and replayable webcasts. You have free web access to important exhibiting information, useful specialized knowledge and practical skills you and your team can put to work for the Annual Meeting. Our webinars are FREE, BRIEF (one hour or less), RELEVANT and ACCESSIBLE. Please copy and forward the links below to everyone on your team:
- Webinar 1: REPLAY: Managing AAOS Show Logistics & Operations: How to Save Time, Money and Avoid Headaches and Hassles. View Webinar
- Webinar 2: REPLAY: Inside the Mind of the Orthopaedic Surgeon: Hear Prominent Doctors Reveal How They Use the Annual Meeting to Influence and Make Buying Decisions for their companies. View Webinar
- Webinar 3: REPLAY: Lean and Mean Exhibiting, How to Control Costs, Save Money & Get More Bang for Your Tradeshow Buck. View Webinar
Brief Web-Based Exhibiting E-Courses
Planning, marketing, lead management and measurement are critical topics that dramatically impact the success or failure of your exhibit. Access the perspectives and best practices in just 20 to 40 minutes per topic. Web-based e-courses deliver best practices in a quick, engaging and easy to assimilate format. Please copy and forward the link below to everyone on your team.
E-Course 1: PRE-SHOW PLANNING: Best Practices for Exhibiting by Objectives
- Ideal View Time: Four to six months before the show
- Length: 20 minutes
- Link: artofexhibitortraining.articulate-online.com/2683135499
- Exhibition industry research finds that 76% of exhibitors fail to set clear objectives for tradeshows
E-Course 2: PRE-SHOW MARKETING: Best Practices for Exhibit Marketing
- Ideal View Time: Three to five months before the show
- Length: 40 minutes
- Link: artofexhibitortraining.articulate-online.com/2683163031
- Industry research finds that 80% of exhibitors do little or no targeted marketing of their exhibit for tradeshows.
E-Course 3: LEAD MANAGEMENT: Best Practices in Tradeshow Lead Management
- Ideal View Time: One to three months before the show
- Length: 29 minutes
- Link: artofexhibitortraining.articulate-online.com/2683106158
- Exhibit Surveys annual tradeshow trend study finds that 87% of leads captured are never effectively follow-up.
E-Course 4: EXHIBIT MEASUREMENT: Best Practices in Exhibit Performance Measurement
- Ideal View Time: One month before the show – or shortly after
- Length: 42 minutes
- Link: artofexhibitortraining.articulate-online.com/2683156332
- EXHIBITOR magazine research found that 86% of exhibitors lack any organized form of post-show measurement.
Quick-read, informative and loaded with useful information and practical knowledge. Our articles address the topics that are important to exhibitors today. Just click the topic below and start reading. Don’t forget to forward to your exhibiting team.
- 7 Eye-Opening Exhibiting Facts – And What Exhibitors Need to Do About Them
- Aligning Your Exhibit Attraction Strageties with PhRMA Code Revisions
- Closed-Loop Lead Management
- Conducting an Effective Pre-show Staff Meeting
- Controlling Exhibiting Costs & Saving Money
- Exhibit Measurement Made Easy
- Greening Your Exhibit
- High-Impact Pre-Show Marketing
- Planning to Win: Exhibiting By Objectives
- Reducing Selling Costs in Times of Rising Travel Costs
- Staffing for Success
- The Most Overlooked Key to Exhibiting Success
See Also
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