Habit-forming: Access to physician prescribing patterns

By Ryan M. Nunley, MD, and the Washington Health Policy Fellows

Getting the data is easier than you think

An interview on National Public Radio this past summer revealed that the drug company representatives who visit physicians’ offices already know exactly what drugs an individual doctor prescribes. This knowledge enables sales representatives to hone their sales pitches and provide the doctors with journal articles and data on why their drug is better than the competition.

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