Tips for marketing your orthopaedic practice

By Thomas J. Grogan, MD

Whether you are in an academic setting, a group practice, or a solo practitioner, setting goals and developing realistic strategies will help your practice grow

Marketing is the ability to promote your skills as an orthopaedic surgeon to a target group, aimed at improving the financial health of your practice. Although some orthopaedic surgeons claim to be adverse to “marketing,” if you want to increase your profits, you must be able to reach patients and react to the changing healthcare environment.

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