Tips for Tackling the Media in 2009

By Frank Kelly, MD

Have you ever wondered how Dr. Jones made it to the “Today” show? Or how Dr. Smith was quoted as an “expert” on playground injuries? Have you ever imagined yourself in their place?

All media—radio, television, print, and Internet—are looking for interesting orthopaedic topics to cover and experts to quote. You can establish yourself and your practice as those very “experts” starting at the local level and building from there. The AAOS public relations department has a tremendous amount of information you can use to become well known as a resource on musculoskeletal issues. Most of the information is already easily accessible on the AAOS Web site by visiting the News Bureau. You can use the following tips to proactively seek positive media coverage.

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