Jumping joints! AAOS unveils 2009 PSAs

By Peter Pollack

Animated TV spot features rocking soundtrack

“Crafting a health message that will stick is not easy,” says Nicholas A. DiNubile, MD, 2008 chair of the Public Relations Oversight Group. “But I really think people will remember the Academy’s 2009 public service announcements (PSAs).” The new campaign made its debut at the 2009 Annual Meeting in Las Vegas and generated laughs and applause from those in attendance.

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