Enhancing the image of orthopaedic surgeons

By Michael F. Schafer, MD

One project at a time

How do you create a positive image of your orthopaedic practice in your community? Do you help sponsor a sports team? Participate in community events? Conduct a local playground build, modeled on the annual AAOS builds? Write the occasional “injury prevention tips” column for the local paper or appear on a local radio or television show?

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