The 7 Cs of certification

By Jerome M. Buckley, MD, and Frederic W. Platt, MD

Are you competent, capable, communicative, concerned, caring, committed, and compassionate?

In the patient’s mind, being board-certified (competent and capable) is not nearly as important as being patient-certified (communicative, concerned, caring, committed, and compassionate). These are the 7 Cs. Physicians who rate highly in all these parameters may satisfy patients more fully, are likely able to deal better with unanticipated events, and rarely get sued (based on our experience).

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