Retail Health Care: Update on Trends in Healthcare Delivery

Alexandra E. Page, MD

Healthcare reform has spurred novel approaches to both care delivery and reimbursement. Much of the focus has been on the Accountable Care Act (ACA), but the commercial market for health care has also changed radically. The accelerating expense of providing healthcare benefits to employees has been a driving force for many employers to identify coverage options that give individual employees more “skin in the game.”

Higher deductibles and copayments are motivating employees to obtain the highest value for their healthcare dollars. Consumers are looking for off-hour services, convenient locations, or other benefits beyond cost. The result has been a transition to “retail health care,” moving from the traditional model of patients with healthcare benefits to empowered consumers purchasing health care in a way that works for them.

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