What is Grassroots Advocacy?

Catherine Boudreaux

When it comes to successful political advocacy, particularly for passing or preventing legislation, grassroots advocacy can be one of the most influential tools that organizations and associations have. Grassroots advocacy differs from traditional lobbying, which brings arguments for or against a specific measure directly to legislators and government officials. The goal of grassroots advocacy is usually to reach the general public and ask them to contact their legislators and government officials.

Because of the number of people (ideally constituents) who can be motivated to take action, grassroots advocacy increases the likelihood that elected officials will pay attention. Traditional lobbying and fundraising remain influential ways to reach members of Congress, but increasingly, organizations and associations look to supplement those efforts with grassroots advocacy efforts.

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