What Your Practice Says About You

Associated services, attitudes shape a patient’s opinion

William R. Pupkis, CMPE

Marketing can be defined as the business activities involved in moving goods from the producer to the consumer, which goes beyond selling, advertising, and promotion. When applied to medicine, marketing is a system of coordinated activities centered on the interchange between patients and a medical practice. If the practice is organized to ensure that the level of services delivered meet the expectations of patients’ needs and desires, the likelihood of success dramatically increases.

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