Ride for the Brand

David Teuscher, MD

In the American Old West, the term “ride for the brand” was an expression of a cowboy’s loyalty to his employer or outfit and was considered the highest order compliment in that nearly feudal society. A man could choose to quit if he didn’t like the way the ranch or outfit was being run, and many did. But if he stayed, the cowboy was expected to give his loyalty to the brand.

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