When to Stop Talking and Other Tips for a Successful Media Interview

Alan S. Hilibrand, MD

The opportunity to speak to the media may come when you least expect it, and when you have little time to prepare, perhaps just a couple of hours to a day. A reporter is looking for information on an orthopaedic condition or treatment, perhaps related to a local patient, athlete, or a national sports trend or concern. You may feel confident about your orthopaedic knowledge, but how can you increase the odds of having a great interview that delivers compelling information and reflects well on you, your practice or institution, and the orthopaedic profession?

Each year, the AAOS public relations department hosts media training sessions during the AAOS Annual Meeting, the National Orthopaedic Leadership Conference (NOLC), and the AAOS Fall Meeting. In these free 4-hour sessions, you will learn the “rules of engagement” for a successful interview from top media trainers, including Walt Parker, a senior vice president at Weber Shandwick advertising agency and former medical reporter for the St. Paul Pioneer Press.

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