The Impact of Payment Strategies on Retail Health Care

Alexandra E. Page, MD

The commercial market for health care has changed considerably in the wake of healthcare reform and the passage of the Affordable Care Act. Employers seeking to control costs are increasing deductible and copayments for employees; to deal with these higher out-of-pocket expenses, employees are seeking the highest value for their healthcare dollars, including such “value-added” services such as longer office hours, convenient locations, or other benefits beyond cost. The result has been a transition to “retail health care,” moving from the traditional model of patients with healthcare benefits to empowered consumers purchasing health care in a way that works for them.

Understanding these pressures on orthopaedic patients can help practices incorporate novel options and prepare for increasingly cost-conscious patient-consumers.

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