Public Speaking and Media Tips: A Free Member Benefit

Alan S. Hilibrand, MD

Do you have a public, patient, or media speaking engagement in the near future? The Communications Cabinet, along with the staff of the AAOS public relations department, has created a Public and Media Relations Manual to help guide you through interactions with the general public and media. This manual also can help create a public relations program in your local community.

Key takeaways
As you plan your presentation or interview, develop three to five key messages and write them down. These are the key points to which you can come back to time and time again. It is helpful to have at least one example of each key point to help illustrate what you mean. This can be an anecdotal perspective, or an example of a patient’s experience. As a spokesperson or speaker, you are responsible for getting your key messages into the presentation or interview.

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