Share Your Orthopaedic Expertise Via Video

Consider creating an "Ask Us" video
According to a recent article in Forbes magazine, video consumption grows 100 percent each year, and 55 percent of people watch one or more videos online every day. A video posted on social media generates 1,200 percent more shares than text and images combined.

Last year, the Academy began creating and regularly posting videos of orthopaedic surgeons answering commonly asked patient questions—from "Why is my knee still stiff and mobility limited 8 weeks after meniscus surgery?" to "What determines whether an arm fracture requires surgery?"

To date, 31 "Ask Us" videos have been featured on A Nation in Motion®, the Academy's patient website featuring inspirational stories and bone and joint health information. In addition, many of the videos have been posted to the Academy's public-facing Facebook and Twitter pages, receiving more than 40,000 views.


AAOS First Vice-President David A. Halsey, MD, answers the question: Can a labrum tear in the hip cause arthritis?

We would like to help more of our members showcase their orthopaedic expertise for the public through online videos. Here are some ways you can get started:

  1. Send the AAOS communications department your "Ask Us" video ideas at media@aaos.org. Is there a common bone or joint injury you see or a question that you are frequently asked in your practice? Let AAOS know if you would like to be featured in an "Ask Us" video.
  2. Create your own video. All you need is a mobile phone or tablet with a good camera. A tripod, microphone, and lights will make the video look more professional. The AAOS communications department offers the following additional video guidelines:
  • Film the video in landscape orientation, with a simple background, preferably with a single color.
  • Be sure you're in a quiet and well-lit area.
  • Speak clearly and make sure there is no background music or noise.
  • Speak in a conversational, friendly tone—the way you would to your patients. Use a 7th- or 8th-grade reading level as a guide, and answer the patient-asked question simply without patronizing the viewer.
  • Be yourself! Inject humor if that is your style. We want to showcase your personality and expertise, as appropriate.
  • Do not superimpose logos or typography into the footage.
  • If possible, export your video into a raw, unedited .mp4 file (free conversion software is available online).

  • Through "Ask Us" videos, orthopaedic surgeons answer commonly asked patient questions.

    Upon receipt of the video, AAOS staff will review the content, make edits if needed, and include your name and title in the footage. The AAOS communications department may then post the video on the Academy's social media channels and ANationInMotion.org. The AAOS reserves the right to determine whether to post the video, and how and if to edit content.

    You also can show or post your video in your office wait room, on your website, and/or on your social media pages.

    For more guidance on creating and sharing musculoskeletal information via video, email the AAOS communications department at media@aaos.org.

    Alan S. Hilibrand, MD, is the chair of the AAOS Communications Cabinet.

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