Resources and Education for Exhibitors

EXHIBITOR EFFECTIVENESS EVALUATIONS 
Executing an effective exhibit is critical to attracting attendees and delivering the desired message and results.  As a value-added service, AAOS is providing all exhibiting companies at AAOS 2020 with a complimentary E3 Exhibiting Effectiveness Evaluation. This evaluation will reinforce areas of effectiveness and identify potential areas that can be improved.  It examines three critical areas of an exhibit: 

  • Exhibit Presentation

  • Product/Service Presentation

  • Exhibit Staff


HOW IT WORKS

During exhibit hours, an expert evaluator will visit each exhibit booth, take photos and score the overall effectiveness of the three critical areas above. These photos will only be used in the confidential report that the exhibitor will receive after the show. This evaluation will not interrupt any booth activities.

At the conclusion of AAOS 2020, each exhibitor will receive a personalized report by email. This report will contain the exhibitor’s scores, photos of their booth and percentile rankings. 


HELPFUL RESOURCES

To help prepare for the evaluation, please review the following articles. 

         9 Steps to Stand Out and Be Remembered at Your Next Show

         Improving Exhibiting Effectiveness


Exhibitor Resources & Education Center:

Times are changing fast. Exhibiting costs are rising. Attendee behaviors are shifting. Executive management is pressing you for tradeshow cost justification and ROI. And, if you’re like most, you haven’t received a single hour of exhibiting education, and don’t have a lot of time to seek it out.

The Exhibitor Resource & Education Center is your FREE, on-demand, 24/7 exhibiting knowledge resource to provide answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company's exhibiting performance and ROI.

Follow this proven effective 4-step Exhibitor Success Program:

EREC Marketing Image 1.png STEP 1. Download Implementation & Management Tools: 

  16 Week Tradeshow Planning Tool
  Exhibiting Cost Control Tool
  Exhibit & Financial Performance Metrics Tool


EREC Marketing Image 2STEP 2.  Learn and Fill Knowledge Gaps by Watching Webinars:               

How to Make Your AAOS Exhibit Stand Out from the Crowd -  WORKBOOK or  WATCH
How to Create & Promote In-Booth Learning Experiences to Attract More Surgeons - WORKBOOK or  WATCH
Enhancing Brand Awareness and Driving Qualified Booth Traffic at the AAOS Annual Meeting: How to Deliver Relevant Content Through Integrated Marketing Media  - WORKBOOK or  WATCH
Experiential Marketing: How to Create & Effectively Promote In-Booth Presentations & Demonstrations - WORKBOOK or  WATCH
Inside the Exhibiting Numbers: How to Measure & Report Exhibiting Performance & ROI - WORKBOOK or  WATCH


EREC Marketing Image 3STEP 3. Learn & Fill Knowledge Gaps by Reading Success Tips & Topical White Papers:

Planning:

The Most Overlooked Key to Exhibiting Success
7 Eye-Opening Facts – And What Exhibitors Need to Do About Them
Planning to Win: Exhibiting by Objectives
Exhibiting Dollars and Sense: Budgeting and Controlling Costs
                                              Controlling Exhibiting Costs & Saving Money
                                              Booth Location Blues

 Exhibit:

                                              A Worthy Destination – How to Design a More Effective Exhibit
                                              Exhibit Ergonomics
                                              The Latest and Best Practices for Green Exhibiting
                                             

 Promoting Your Exhibit:

  How to Rewrite Your Exhibitor Listing to Drive Traffic
  Increasing Your Social Media Presence at a Tradeshow
  4 Steps to Trade Show PR
  Effectively Utilizing Event Marketing Sponsorships

                                          Staffing:

                                             Staffing for Success
                                              Conducting an Effective Pre-Show Staff Meeting
                                              Rules of Tradeshow Attendee Engagement
                                              How Sales Reps Can Better Use Shows to Achieve Sales Goals

                                          Lead Management:

                                             Closed-Loop Lead Management
                                              Preparing for Lead Follow-Up Before the Show
                                              Lead Persistence: The Key to Tradeshow Lead Conversion
                                              Improving Lead Quality by Asking the Right Questions and Capturing More Information

                                          Measurement:

                                             Exhibit Measurement Made Easy

EREC Marketing Image 4


STEP 4.  Use the “Ask the Tradeshow Experts” email Q&A

AAOS made special arrangements with Jefferson Davis, America’s leading tradeshow productivity expert. You can submit questions on any   exhibiting topic. Mr. Davis and or his team of tradeshow experts will respond personally within 48 hours.  Submit your question now!



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