AAOS Now

Published 11/1/2007
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Carolyn Rogers

OKO wins WebAwards

Web portal honored for medical, education, and publishing excellence

The Academy’s online education portal just added three prestigious awards to its virtual trophy case.

Orthopaedic Knowledge Online (OKO) was recently honored by the Web Marketing Association (WMA) with three “Standard of Excellence WebAwards.” This honor “recognizes the standard of excellence for which all Web sites should strive,” according to the WMA.

“These awards prove that AAOS is at the forefront of education—not just medical education, but across the board,” said William A. Grana, MD, MPH, editor-in-chief of OKO.

The site—which received awards for Medical Excellence, Educational Excellence, and Publishing Excellence—was one of 2,400 sites from 40 countries judged in 96 categories.

“This is a wonderful recognition of all the work that has been put into the site,” Dr. Grana said. “It puts us at the top of the heap in this type of educational activity.”

OKO sees “tremendous growth”
OKO
has undergone “tremendous growth and evolution” since its October 2001 launch, Dr. Grana said.

Over the past six years, the site has become both a publisher of original educational content and online continuing medical education (CME), as well as a portal to the Academy’s multiple educational opportunities. AAOS members and subscribers who visit OKO can view in-depth articles on orthopaedic topics, watch videos of orthopaedic techniques, search the online educational resources, or complete a wide variety of continuing medical education programs.

As of January 2007, OKO offered about 100 clinical topics, according to Keith Huff, managing editor. “Today, the site features more than 225 clinical topics across all orthopaedic specialties, and another 30 topics will be online by December,” Huff said.

This sudden jump in volume is due in part to a new publishing schedule. Beginning in spring 2007, OKO began publishing clinical and surgical articles on a monthly basis.

“By switching to a monthly publication schedule, readers can count on seeing original material every month,” Dr. Grana said.

Members, residents, and subscribers can expect to find three to four new clinical topics and surgical techniques online each month, as well as a variety of special features.

Users come back for more
Once they’ve visited OKO, most users become repeat visitors, according to Dr. Grana.

Currently, the site receives 20,600 visitor log-ins per month, and 192,600 monthly page views.

As of September 2007, 53 percent of active AAOS members have visited the site, as well as 72 percent of candidate members, and 54 percent of residents.

Through group memberships with international orthopaedic societies, surgeons around the world are accessing OKO as well.

Content-rich topics
Through all the growth and changes, the cornerstone of OKO remains its content-rich topics.

In addition to clinical topics, more than 125 videos on surgical techniques and physical evaluation, as well as reviews of the clinical and management options for select orthopaedic conditions, continue to make OKO a rich source for online education.

Another key feature of the site is the Virtual Bookstore, which serves as a gateway to online journals and periodicals, as well as a portal to print publications, DVDs, video programs, and other educational resources from the AAOS.

The Orthopaedic Review feature helps orthopaedic surgeons and residents taking in-training examinations, preparing for Board exams, or participating in the Maintenance of Certification process.

Two fairly new additions to the site include the Risk Management CME page—which serves as a clearinghouse for all AAOS risk management programs that qualify for CME credit—and the Evidence-Based Practice page, which is a comprehensive, one-stop-shop for the latest information and educational material on evidence-based orthopaedic practices.

OKO is a free benefit for members of AAOS and residents in orthopaedic residency programs. Visit OKO at www.aaos.org/oko to see the current issue.

Carolyn Rogers is a staff writer for AAOS Now. She can be reached at rogers@aaos.org

OKO partners with specialty societies
A growing number of orthopaedic specialty societies are partnering with OKO to develop and deliver high-quality education and information geared to their specialty.

“We’ve developed important partnerships with all the specialty societies, which—more than just providing a long-term benefit to OKO—have been a unifying influence on orthopaedics,” said William A. Grana, MD, MPH, editor-in-chief of OKO.

Following are OKO’s specialty society partners:

  • American Association of Hip and Knee Surgeons
  • American Orthopaedic Society for Sports Medicine
  • American Shoulder and Elbow Surgeons
  • American Society for Surgery of the Hand
  • Arthroscopy Association of North America
  • Association of Children’s Prosthetic-Orthotic Clinics
  • Orthopaedic Trauma Association
  • Pediatric Orthopaedic Society of North America
  • Ruth Jackson Orthopaedic Society
  • The Hip Society
  • The Knee Society