“Educating patients and the public is an important element to the Academy’s mission and the Media Orthopaedic Reporting Excellence (MORE) Awards are designed to recognize journalists whose work helps accomplish this,” said Academy President Tony Rankin, MD, in presenting the 2008 awards.
The third annual awards program honored media efforts that further public understanding of musculoskeletal health-related issues and encourage healthy behaviors in the care of bones, joints, muscles, and tendons. The awards were presented at a ceremony in Washington, D.C., held in conjunction with the Academy’s National Orthopaedic Leadership Conference.
“The MORE Awards were created to identify members of the media who—by virtue of their talent to ask the right questions and connect all the answers in a concise educational story—place musculoskeletal-related issues and orthopaedic advancements in the spotlight,” said Dr. Rankin.
The 2008 winners represent print, broadcast, and online outlets; they include health and medical writers, producers, and reporters. Entries were judged by both orthopaedic surgeons and members of the media. Each submission was evaluated for its overall quality, accuracy, and success in promoting greater awareness of musculoskeletal health issues as well as the field of orthopaedics.
2008 MORE Awards Winners
Consumer Print Journalism: National Newspaper
- Ron Winslow, Wall Street Journal—“Doctors Try New Techniques to Regrow Human Tissue”
- Julie Appleby, USA Today—“Back Pain is Behind a Debate”
Consumer Print Journalism: National Magazine
- Martica Heaner and Sandra Gordon, Family Circle—“The Truth About Bone Health” and “Bone Health for Kids”
- Cathy Shufro, Brown University Alumni Magazine—“The View from the O.R.”
- Sean Callahan and Bruce Japsen, Masters Athlete—“Operating Instructions”
- R.J. Anderson, Training & Conditioning—“The Best Approach”
Consumer Print Journalism: Internet
- Elizabeth Hofheinz, OrthopedicsThisWeek.com—“Volunteerism in Orthopedics: Good Feelings in Action”
- Barbara Kantrowitz and Pat Wingert, Newsweek.com—“How to Have Healthy Bones”
Consumer Print Journalism: Local Newspaper
- Kelly Bothum and Suchat Pederson, (Delaware) News Journal—“Little People”
- Susan Brink, Los Angeles Times—“The Foot: Such Power, Such Grace”
Broadcast Journalism: National Television
- Michael Sullivan, Lauren Gaffney, and Jon Frankel, HBO Real Sports with Bryant Gumbel—“Boomeritis”
- Anthony Tiano, Santa Fe Productions—“Your Body’s FrameWork with Dr. Nicholas DiNubile”
- Judy Fortin, CNN Health Minute—“Girls and ACL Injuries”
- Dorie Klissas and Sanjay Gupta, MD, CBS Evening News with Katie Couric—“Hip Resurfacing”
Broadcast Journalism: Local Television
- Wendy Rigby, KENS-TV San Antonio—“Amputee Success Story”
- Faith Okpotor and Phil Ponce, WTTW-TV Chicago Tonight—“Hip Replacements”