By Michael F. Schafer, MD
The AAOS can help you in your public education endeavors
Have you been asked to give a talk on arthritis, bone health, or sports injuries in your community and are already pressed for time? Stress no more—the AAOS has created 15 orthopaedic PowerPoint presentations, along with scripts, to help you in your public education initiatives.
Community Orthopaedic Awareness Program (COAP)
The Community Orthopaedic Awareness Program (COAP) consists of a toolkit, ready-to-go PowerPoint presentations, scripts, digital video patient stories, and digital audio and video public service announcements (PSAs). The presentations and scripts can be personalized with your name and practice information, and edited to fit your audience and time.
The COAP program was developed for your use in your community to inform public audiences about orthopaedic surgeons and the conditions they treat. These presentations position you—the orthopaedic surgeon—as the expert in musculoskeletal care.
COAP presentations can be given at senior centers, health fairs, hospitals, schools, and community groups such as the Rotary Club or Lions.
The following topics are available:
- 10 Common Orthopaedic Injuries
- Common Hand Injuries (in partnership with the American Society for Hand Surgery)
- Get Up, Get Out, Get Moving: Exercise!
- Injury Prevention
- Osteoarthritis and You
- Patient-Centered Care
- Patient Safety
- Pediatrics (in partnership with the Pediatric Orthopaedic Society of North America)
- Preventing Winter Sports Injuries
- Save Your Knees
- Scoliosis (in partnership with the Scoliosis Research Society)
- Sports Injuries
- Understanding Back Pain
- Understanding Osteoporosis
What members are saying
“The COAP was easy to use and extremely helpful,” said Terrence Crowder, MD. “The script and presentation provide a simple but effective message for patients.”
“I have used AAOS PowerPoint presentations and have found them to be helpful,” added Scott Herron, MD. “My experience is that they help those patients who may be ‘sitting on the fence’ in regards to an operation. I give the talk at my local surgery center so that potential surgical candidates can meet the surgery staff and tour the facility.”
Presentations include educational information about the burden of disease statistics, prevention information, and treatment options. Video segments featuring patient stories and television and radio spots from the 2000–2010 PSA campaigns are also available.
A toolkit offers tips and techniques for bringing the information to your community. The toolkit includes additional resource lists, PowerPoint tips, general presentation tips and techniques, and sample questions and answers.
All materials can be downloaded from the AAOS Web site or requested on CD or flash drive.
The Communications Cabinet is currently soliciting new COAP topic ideas. If you would like the AAOS to develop a COAP on a new musculoskeletal area, please e-mail your request to email@example.com
Distracted driving is a hot topic these days, and the AAOS is actively engaged in the debate. From Oprah to Verizon Wireless, individuals, companies, and nonprofits nationwide are joining various “Don’t Text and Drive” campaigns.
The Academy is partnering with the Orthopaedic Trauma Association (OTA) on a print ad about the dangerous and deadly distractions faced while driving and texting. This clear, simple, and powerful print ad is being distributed to newspapers, magazines, trade publications, and billboards across the country, and was introduced at the New Orleans airport during Annual Meeting.
The message is so powerful, the U.S. Secretary of Transportation, Ray LaHood, took notice on his personal Facebook page, commenting, “Now THAT is an effective poster.”
The OMG ad is available—free of charge—as a postcard (6" x 8"), poster (18" x 24"), or easel back (8.5" x 11") for your office or for handouts at health fairs and for school and community group presentations.
To order the OMG print ad, contact AAOS Customer Service at (800) 626-6726 or firstname.lastname@example.org
Michael F. Schafer, MD, is the chair of the AAOS Communications Cabinet. He can be reached at MSchafer@nmff.org