Take control of your digital footprint

By Peter Pollack

Engaging patients online gives you the opportunity to manage your own reputation

“Patients search for information about their conditions, their medications, and, of course, their physicians,” noted Howard J. Luks, MD, who has spoken frequently on the topic of physician online engagement. “That poses a risk to doctors, particularly orthopaedists, who are elective specialists and frequently depend on referrals from patients and other physicians. Online reputation management is the process of monitoring, addressing, and mitigating what is said about you on a search engine.”

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