Hometown Radio interviews will be conducted on-site during the 2014 AAOS Annual Meeting in New Orleans.

AAOS Now

Published 1/1/2014
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Michael F. Schafer, MD

An Opportunity to Shine On-Air at the 2014 Annual Meeting

Record your own Hometown Radio segment in New Orleans

As orthopaedic surgeons, we speak to patients everyday about their specific health needs, address their concerns, and share our expertise. Often, the general bone and joint health knowledge we share with our patients will also be of interest to a larger audience.

For example, I’ve had many conversations with patients about how to start an exercise program, what to expect from a back surgery, or how to alleviate back pain with nonsurgical treatment. Broad-based, consumer-friendly exchanges like these can make a great topic for Hometown Radio.

During the Academy’s 2014 Annual Meeting in New Orleans, the AAOS will offer a free opportunity to participate in a radio interview conducted on-site in the Morial Convention Center. A health reporter from Hometown Radio will conduct a 5-minute interview and edit it down to a 3-minute piece. The interview will then be transmitted to radio stations in your hometown and state.

Interview topics
Potential topics for a good Hometown Radio interview include common conditions that you see in your regular practice. Do your patients commonly ask about when they can resume activities after a hip replacement? Are they often confused by terms such as “bone fracture” versus “broken bone”? Or maybe they want to know about proven treatment options for their knee arthritis.

Hometown Radio is an opportunity for you to clarify many of those frequently asked questions.

The following topics are examples of issues you can discuss during the interview:

  • how to prepare for a joint replacement surgery
  • how patients can play an active role during their orthopaedic care
  • injury prevention tips, such as how to prevent falls at home
  • distracted driving in your community and preventing trauma-related injuries
  • safely starting an exercise program
  • preventing youth sports injuries
  • obesity and joint health
  • nutrition and its impact on the musculoskeletal system
  • making the decision to have surgery

For more topic ideas, visit the Academy’s patient education website at orthoinfo.org

A tip for ending the interview
If you decide to record a radio spot, be sure to mention the AAOS patient-oriented information websites during the interview. Listeners can find more bone and joint health information at orthoinfo.org and at the
ANationInMotion.org websites. You can also urge listeners to share their patient stories on the A Nation In Motion® website.

When, where, how
Interviews will be conducted on Wednesday through Friday, March 12–14. The first interview is at 9 a.m.; the last interview begins at 5:45 p.m. Interview slots are limited and will be honored on a first-come, first-serve basis, so sign up as soon as possible.

Hometown Radio interviews will take place in Academy Hall E, level 1, of the Morial Convention Center. More information about this location will be sent to those who sign up for an interview slot.

To schedule an interview, email media@aaos.org. You will receive a list of times available so you can select a 15-minute slot (5 minutes for the actual interview; 10 minutes for preparation and set-up).

I encourage you to take advantage of this valuable opportunity to share your knowledge with residents in your community.

Michael F. Schafer, MD, chairs the AAOS Communications Cabinet.

Helpful Tips for a Successful Radio Interview

  • Prepare for your radio interview by creating three to five key messages. The beauty of a radio interview is that you can bring your notes with you.
  • Never answer questions with a “yes” or “no.” Always offer additional details to support your answer.
  • Use short sentences to make each key point. The reporter will most likely use a 15-second sound bite, not the longer explanations.
  • Speak in a natural, conversational tone with different inflections based upon the point being made.
  • Use gestures while talking, even though they cannot be seen. This will help with voice inflection and to make important points.
  • Never feel obligated to fill empty airtime, but if you feel there is an important point to make, make it.
  • Always wait for the reporter to finish the question before speaking.
  • If the reporter asks if you want to add anything else, be sure to say something like “Listeners can find more information about this topic at orthoinfo.org,” or direct them to your personal website.