ANationinMotion.org provides inspirational patient stories and tips for orthopaedic surgeons on treating musculoskeletal conditions, avoiding injuries, maintaining bone and joint health, and navigating recovery. Much of the content comes from you, our orthopaedic surgeon members, when you contribute your expertise through an Ortho-pinion—a relatively short bylined article on an orthopaedic-related topic of interest to patients.
Possible Ortho-pinion topics include the following:
- A common question, concern, or recovery challenge that you're hearing from your patients
- A misconception about exercise, nutrition, or a particular orthopaedic condition or injury that you have recently seen or heard about in the media or from your patients. Without naming a specific publication or broadcast, an Ortho-pinion provides an excellent opportunity to change the conversation.
- An injury or condition that you have been seeing more often in your hospital or practice
- An important orthopaedic safety topic aimed at children or adults
- Any new treatment, exercise, or procedure that is helping to successfully prevent or treat a musculoskeletal injury or condition (should avoid any appearance of self-promotion)
Why write an Ortho-pinion?
- You are contributing valuable content to the Academy's patient website on an important orthopaedic topic.
- You can link the Ortho-pinion to your website and social media accounts, or email the article to your patients and colleagues.
- Staff members in the Academy's public relations department often check ANationInMotion.org to identify content to share with the media in response to specific topics and requests and with physicians for media interviews.
Sharing an Ortho-pinion is easy to do. Once you have written the article—approximately 500 words—submit it to http://www.anationinmotion.org/share-story/ortho-pinion/
Then, public relations staff members and an editorial panel of orthopaedic surgeons will review your Ortho-pinion and contact you with any questions.
Thanks in advance for your help. I look forward to reading your Ortho-pinion!
Alan S. Hilibrand, MD, chairs the AAOS Communications Cabinet.