Consider creating an "Ask Us" video
According to a recent article in Forbes magazine, video consumption grows 100 percent each year, and 55 percent of people watch one or more videos online every day. A video posted on social media generates 1,200 percent more shares than text and images combined.
Last year, the Academy began creating and regularly posting videos of orthopaedic surgeons answering commonly asked patient questions—from "Why is my knee still stiff and mobility limited 8 weeks after meniscus surgery?" to "What determines whether an arm fracture requires surgery?"
To date, 31 "Ask Us" videos have been featured on A Nation in Motion®, the Academy's patient website featuring inspirational stories and bone and joint health information. In addition, many of the videos have been posted to the Academy's public-facing Facebook and Twitter pages, receiving more than 40,000 views.
We would like to help more of our members showcase their orthopaedic expertise for the public through online videos. Here are some ways you can get started:
- Send the AAOS communications department your "Ask Us" video ideas at firstname.lastname@example.org. Is there a common bone or joint injury you see or a question that you are frequently asked in your practice? Let AAOS know if you would like to be featured in an "Ask Us" video.
- Create your own video. All you need is a mobile phone or tablet with a good camera. A tripod, microphone, and lights will make the video look more professional. The AAOS communications department offers the following additional video guidelines:
Upon receipt of the video, AAOS staff will review the content, make edits if needed, and include your name and title in the footage. The AAOS communications department may then post the video on the Academy's social media channels and ANationInMotion.org. The AAOS reserves the right to determine whether to post the video, and how and if to edit content.
You also can show or post your video in your office wait room, on your website, and/or on your social media pages.
For more guidance on creating and sharing musculoskeletal information via video, email the AAOS communications department at email@example.com.
Alan S. Hilibrand, MD, is the chair of the AAOS Communications Cabinet.