AAOS offers free Decide to Drive posters, postcards, bookmarks, and videos
Nearly 8 years ago, the Academy launched the Decide to Drive, a distracted driving awareness campaign with the message: “Behind the wheel, there is no such thing as a small distraction.” The campaign, in partnership with the Auto Alliance, has won numerous awards and helped to spotlight the dangers of distracted driving.
We have a responsibility to foster an ongoing conversation about the dangers of distracted driving. Distracted driving is defined as any activity that diverts your eyes and hands away from operating your car and getting you to where you need to go safely.
If we’re being honest, each of us will admit to operating a car while distracted. Yet the consequences of this behavior can be devastating. According to the U.S. Department of Transportation, approximately nine people are killed each day and more than 1,000 are injured in crashes reportedly involving a distracted driver. In 2015 alone, 3,477 people were killed and 391,000 were injured in motor vehicle crashes involving distracted drivers.
The Academy offers free Decide to Drive tools and resources that enable you to share, replay, and reinforce the distracted driving message in your office, on your website or social media pages, and/or in your community. These tools and resources include the following:
- Posters and postcards—Four distracted driving public service announcement (PSA) advertisements available as posters, and in limited quantities, postcards.
- Bookmark displays—Easels, including bookmark take-aways with distracted driving safety tips.
- DecidetoDrive.org content—The official Decide to Drive website—DecidetoDrive.org—includes the latest distracted driving news and social media posts, educational materials, and the Wreck-less Checklist Safe Driving Tips (featuring an online form to anonymously send this list to someone you know who drives distracted). In addition, the website offers downloadable videos: six “No Small Distractions” videos, the “Froggy” video PSA, and a Decide to Drive introductory video. The No Small Distractions video series humorously, but effectively, highlights how the smallest every day activities—from shaving or putting on lipstick, to using a cell phone and eating or drinking—are big distractions while driving.
Additional ways to help include the following:
- Follow Decide to Drive on Facebook, Twitter, and Instagram and repost distracted driving news and photos on your social media pages.
- If you post a video, Decide to Drive image, fact, or news story, be sure to add the #NoSmallDistractions and #DecidetoDrive hashtags. On Twitter and Instagram, add @DecidetoDrive; on Facebook, use @DecidetoDrive.org.
- On your social media postings, ask your friends, family members, colleagues, and patients to share their most significant and frequent driving distractions. Or, share your own common distractions while driving, as well as your plans to change your behavior.
Thank you for supporting Decide to Drive.
Alan S. Hilibrand, MD, chairs the AAOS Communications Cabinet.