Direct-to-payer Marketing Attempts to Bypass Orthopaedic Surgeon Decision-making

David Jevsevar, MD, MBA, FAAOS; Kevin Shea, MD, FAAOS

Direct-to-consumer (DTC) marketing campaigns have been a part of the healthcare landscape since their introduction in the early 1980s. Most orthopaedic surgeons have dealt with patients demanding a specific drug or implant they learned about through television, radio, or print ads, as well as, more recently, social media campaigns. Although healthcare professionals advocate for well-informed patients, DTC marketing has also led to untoward outcomes for patients.

New AAOS Committee on Devices, Biologics, and Technology Springs to Life

David Jevsevar, MD, MBA, FAAOS

As the world’s largest medical association of musculoskeletal specialists, AAOS announced in November 2019 a strategic investment in the field of biologics and future disruptive technologies.