Promotional Opportunities
Start with Your Goals. Build Your AAOS 2027 Strategy.
Every exhibitor defines success differently. Whether you're looking to increase brand awareness, drive booth traffic, generate leads, launch a product, build thought leadership, conduct market research, or strengthen connections with orthopaedic surgeons, AAOS Annual Meeting promotional opportunities can help you achieve your objectives before, during, and after the meeting.
Tell us what you want to accomplish, and we'll recommend exhibitor marketing opportunities aligned with your goals.
Exhibitor Marketing Kit: Your Guide to a More Successful AAOS 2027 Experience
The most successful AAOS Annual Meeting exhibitors do more than show up. They build awareness before the meeting, create meaningful engagement onsite, and follow up afterward to maximize results. The AAOS Annual Meeting Exhibitor Marketing Kit provides practical exhibitor marketing strategies, planning resources, and promotional guidance to help you increase booth traffic, strengthen attendee engagement, and maximize the value of your exhibit investment.
What's Inside:
- Build awareness before attendees arrive
- Increase booth traffic and onsite engagement
- Strengthen lead follow-up and post-meeting outreach
- Stay on track with key exhibitor deadlines
- Explore year-round opportunities to stay connected to the orthopaedic community
- Develop an exhibiting strategy aligned with your business goals

For More Information
Find quick answers to common questions about exhibiting at the AAOS Annual Meeting in our Frequently Asked Questions or contact our staff team at exhibits@aaos.org.


