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We will be performing site maintenance on AAOS.org on February 17th, 2026, from 8:00 AM to 9:00 AM CST, which may cause sitewide downtime. We apologize for the inconvenience.

About AAOS / Corporate Engagement / Market Insights & Program Support / Market Research Opportunities

Work with AAOS to ensure your decisions are informed by real‑world insight from orthopaedic professionals and patients. Our experienced market research team provides custom, full‑service research across the treatment journey, helping guide what comes next.

Collaborating With Us Gets You High Quality Results & Direct Access to Orthopaedic Healthcare Providers & Patients

✓ Trusted network of orthopaedic surgeons, specialists, and allied healthcare providers 

✓ Connect with patients across the full orthopaedic treatment continuum 

✓ Full-service expertise from study design to final reporting, we handle every aspect of your research and projects of any size

Explore AAOS Custom Market Research Services

  • Facilitated, in-person focus groups conducted at the AAOS Annual Meeting
  • Engage directly with orthopaedic surgeons in a structured, confidential setting
  • Best for: prototype review, user needs assessment, product feedback Moderated online discussions with orthopaedic surgeons

NEW!

  • Moderated online discussions with orthopaedic surgeons
  • Flexible scheduling with high-quality, actionable feedback
  • Best for: early-phase development, messaging insights, decision-driver exploration

  • Custom-built, targeted questionnaires sent to AAOS Membership
  • Gather opinions, preferences, and trend data from orthopaedic decision-makers
  • Best for: product feedback, concept testing, market validation

PILOTING

  • In-line questions embedded on OrthoInfo.org, AAOS’s trusted patient education site
  • Capture real-time, de-identified insights from patients learning about their care
  • Best for: message testing, UX improvements, educational campaigns

IN DEVELOPMENT

  • Timely, actionable insights sourced directly from a dedicated panel of AAOS members
  • Real-time dashboard delivery that accelerates decision-making and sharpens understanding of surgeon perspectives
  • Best for: rapid sentiment checks, ongoing pulse tracking, directional insights

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  • Targeted sampling from our extensive orthopaedic provider network 
  • Custom survey design with validated methodologies
  • Market sizing, usage & attitudes, awareness & perception studies 

 

 

  • Virtual focus groups with orthopaedic surgeons nationwide 
  • In-person focus groups at AAOS Annual Meeting
  • Specialty-specific provider panels (sports medicine, spine, trauma, joint replacement and more)
  • Concept testing, product development feedback, competitive insights 

 

  • Patient intercept surveys on OrthoInfo.org, AAOS’s trusted patient education site - get your questions in front of patients where they are searching for information and content
  • Pre and post treatment patient experience research
  • Ability to target based on specific conditions/treatments
  • Patient satisfaction, outcomes assessment, unmet needs analysis 

 

  • Product Development & Innovation: Validate concepts, refine features, understand unmet needs 
  • Market Assessment: Size opportunities, track awareness, benchmark against competitors
  • Commercial Strategy: Optimize positioning, messaging, and go-to-market approaches
  • Clinical & Patient Insights: Understand treatment pathways, outcomes, and patient experiences