Managing Your Brand and Online Reputation

This episode covers aspects of marketing and growing a practice, specifically a surgeon’s online reputation. Whether you are a new surgeon, in the middle of your career, or even well established and have neglected your online profile and reputation, fear not. There are many new and easy ways to build a positive online reputation, attract new patients and respond to negative online reviews.

Daniel Cognetti, MD, AAOS Resident Assembly

Orrin Franko, MD, FAAOS, East Bay Hand Medical Center, San Leandro, CA